Updated: March 19, 2025
Video Resource: What Happens After You Submit Your Online Job Application?
Discover how applicant tracking systems (ATS) use keywords, what hiring managers look for, how to increase your chances of landing an interview, and what to do while waiting.
An application letter, often referred to as a cover letter, plays a crucial role when applying for a job. It gives you the opportunity to expand on your resume and clearly explain why you’re the right fit for the position. A well-written application letter can grab the attention of hiring managers and increase your chances of being invited for an interview.
In this guide, we’ll explain how to craft a strong application letter, provide a template for structure, and offer an example to help you get started.
What is an Application Letter?
An application letter (or cover letter) is a formal document that accompanies your resume when applying for a job. Its purpose is to highlight your most relevant skills, qualifications, and experiences that align with the job role. It also gives you space to explain specific situations—such as employment gaps or career shifts—that your resume alone may not fully convey.
Although not every employer requires an application letter, submitting one is generally a smart move. It gives you an opportunity to tell your professional story and provide context that your resume can’t cover.
How To Write an Application Letter
Follow these key steps to create a persuasive application letter:
1. Research the Company and Job Role
Before you start writing, gather information about the company and the specific job opening. This allows you to tailor your letter effectively. Look for:
- Recent awards or recognitions
- Major company achievements
- Required certifications, skills, or experience
- Company size and industry
- Workplace culture and values
- Community involvement or social responsibility projects
- The hiring manager’s name and title (if available)
Related resource: How To Research a Company Before an Interview
2. Use a Professional Letter Format
Structure your letter like a formal business document. Include:
- Your name and contact details
- The date
- Employer’s name, title, and company information
- A professional greeting (e.g., Dear Mr./Ms. [Last Name])
If you can’t find the hiring manager’s name, address the letter to the relevant department (e.g., Dear Marketing Hiring Manager).
Tip: Want alternatives to “Dear Sir or Madam”? Check out: Professional Salutation Options
3. Clearly State the Job Title
Start your letter by stating the position you’re applying for and where you found the job listing. If someone referred you, mention their name and role.
Example Opening:
I’m writing to apply for the Digital Marketing Coordinator position at XYZ Corp, as advertised on your careers page.
4. Highlight Why You’re a Strong Candidate
In a short, focused paragraph, describe why you’re a good fit for the role. Mention key skills, certifications, or relevant experience that align with the job description.
5. Summarize Your Top Qualifications
Provide a brief but impactful overview of your most relevant qualifications. Focus on the accomplishments or skills that you want the employer to notice first—this section often sets the tone for how they view your resume.
Helpful read: How To Create a Skills-Based Resume
6. Explain Why You Want This Role
Employers appreciate candidates who are genuinely interested in their organization. Share why this particular company and role appeal to you. Mention aspects like company culture, projects, or growth opportunities that caught your attention.
7. Close Professionally
Conclude your letter with a polite thank-you, mention that your resume and other supporting documents are attached, and express enthusiasm about next steps.
Example Closing:
Thank you for considering my application. I have attached my resume for your review and would welcome the opportunity to discuss how my skills and experience align with your team’s needs.
Finish with a standard closing such as Sincerely or Best regards, followed by your full name.
Related read: How To End a Professional Email
Application Letter Template:
[Your Full Name]
[Your Address]
[Your Phone Number]
[Your Email Address]
[Date]
[Hiring Manager’s Full Name]
[Hiring Manager’s Job Title]
[Company Name]
[Company Address]
Dear [Hiring Manager’s Name],
I am writing to express my interest in the [Job Title] position at [Company Name]. [Optional: Mention where you saw the job posting or who referred you.] I believe my [mention skills, qualifications, or experience] make me a strong candidate for this role.
[In this paragraph, elaborate on how your experience and skills would benefit the company. Highlight relevant projects or achievements.]
[Summarize your top qualifications and key strengths. Mention any accomplishments or certifications that make you stand out.]
[In this closing paragraph, explain why you want to work for this company. Mention that you’ve attached your resume and express interest in moving to the interview stage.]
Sincerely,
[Your Full Name]
